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新产品上市,厂家总要动如何让消费者接受的脑筋。面对新产品厂家形形色色的承诺,消费者已不再轻易接受“免费午餐”。针对现代人的消费心理,该公司新研制的环保产品——健年灭蚊枪推出时施行“一毛钱试用”的营销举措,很快被消费者接受,并迅速打开市场。他们的具体做法是:营销队伍先深入小区宣传科学灭蚊的好处和奇效,然后由居委会提供200户家庭,每户收取一毛钱,试用健年灭蚊器。可是,灭蚊器分发下去一个月之
New products to market, manufacturers always move how to allow consumers to accept the brains. The face of new product manufacturers all kinds of promises, consumers are no longer readily accept “free lunch ”. In response to the modern consumer psychology, the company’s newly developed eco-friendly products - Health Campaign Mosquito Gun launched “a dime trial ” marketing initiative, quickly accepted by consumers, and quickly open the market. Their specific approach is: first, the marketing team should go deep into the community to publicize the benefits and miracles of science-based mosquito control and then provide 200 families with neighborhood committees, each paying one cents to try the annual anti-mosquito device. However, the mosquito distribution go down for a month