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传统电视广告客户希望新技术可以使他们能够将过去成功的情感视觉冲击广告移植到其他任何地方。IBM最近发布了HotMedia,一种基于Java的产品,用于使旗帜广告(Banner ads)和其他网上营销工具在视觉上更有吸引力,即使在使用低速的调制解调器时仍然可以保持较快的下载速度及易用性。但是,真正的期望在于人们可以舒适地在卧室里随意使用网络。“等这一天到来,这一媒介将进入我们的业务”,宝洁公司国际广告部副总经理Demsf Beausejour说,“我们必须进入这一领域,在摸索中发展出一套我们自己的商业模式来,这对我们非常关键。”
Traditional television advertisers want new technology that will allow them to port their successful emotional visual impressions to anywhere else. IBM recently unveiled HotMedia, a Java-based product that makes visually attractive advertising for banner ads and other online marketing tools, enabling faster downloads even with slow modems And ease of use. However, the real expectation is that people can comfortably use the internet in their bedrooms. “And so on that day, this medium will come into our business,” said Demsf Beausejour, P & G's deputy general manager for international advertising. “We have to move into this area and develop a set of our own business models, This is very key to us. ”