非物质文化遗产是以非物质形态存在的,与群众生活密切相关、世代相承的传统文化表现形式。文化遗产的保护和留存,对于人类文明的认知、传承和发展具有极其重要的意义。随着信息革命的全面到来,数字媒体技术在文化领域体现出了极大优势,各种文化内容都借助于数字化媒介获得了全新的存续方式,传统文化资源以音乐、数字影像等方式得以保护和发展。而随着文化传播理念的飞速发展,人类这些 The intangible cultural heritage is a traditional cultural expression existing in an immaterial form closely related to people’s lives and inherited from generation to generation. The protection and retention of cultural heritage are extremely important for the recognition, inheritance and development of human civilization. With the arrival of the information revolution, digital media technology has shown great advantages in the field of culture. All kinds of cultural contents have gained a brand new mode of existence by means of digital media. Traditional cultural resources have been protected by means of music and digital video. development of. With the rapid development of the concept of cultural transmission, these human beings