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在传媒环境发生巨大改变的今天,制播联合的思路又重新被国家广电总局提出。究其原因是电视剧的播出和制作双方都陷入了困局,然而电视台制播分离制度早已存在多年,制播双方的博弈从未停止。
Today, when the media environment has undergone tremendous changes, the idea of joint broadcasting and broadcasting has been put forward again by the State Administration of Radio, Film and Television. The reason is that both the broadcasting and production of the drama have fallen into the dilemma. However, the system of broadcasting and broadcasting of the television station has existed for many years and the game between the producers and producers has never stopped.