随着传媒的发展和转型,大型体育赛事与传媒的关系发生变化,在信息化的今天,如何利用传统传播媒介与新兴传播媒介的转型与优化,实现大型体育赛事与传媒从简单互动到合作双赢,互利互惠的转变。传统传播媒介与大型体育赛事的互动 With the development and transformation of the media, the relationship between the major sports events and the media has changed. In the information age, how to utilize the transformation and optimization of the traditional media and the emerging media to realize the win-win cooperation between the major sports events and the media from simple interaction to cooperation , Mutual benefit and change. Interaction between traditional media and major sporting events