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恒通客车早年借“差异化战略”成为国内燃气客车专家,如今同样借助于“差异化”斩获了一片全新市场——“迷你”巴士。据中国客车统计信息网50家企业统计数据显示,2013年恒通轻型客车(车身长度7米以下)销量687辆,比2012年的252辆增长了173%,占恒通总销量的20.6%。恒通客车一直来以大、中型公交客车见长,为何在轻型客车市场开始有所突破?恒通是借助于何种车型,在高手如林的轻型车市场上脱颖而出的呢?
In the early years of Hengtong Bus, “Differentiation Strategy” became a domestic gas bus expert and now gains a brand new market - “mini” bus with the aid of “differentiation.” According to statistics of 50 companies in China Bus Statistics Network, sales volume of Hengtong light buses (with body length below 7 meters) in 2013 was 687 units, an increase of 173% over 252 units in 2012 and accounting for 20.6% of the total sales volume of Hengtong. Hengtong Bus has been to large and medium-sized bus superior, why the bus market began to make a breakthrough? Hengtong is by virtue of which models in the master of the light car market stand out from it?