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西蒙·舒斯特是美国出版业的巨头之一,紧跟数字技术的发展潮流,推出了一系列具有创新意义的电子书战略,电子书的销量逐年增加。文章从西蒙·舒斯特的电子书发展现状入手,分析了西蒙·舒斯特具体的电子书发展战略取得的成果,指明其对我国的电子书发展具有一定的借鉴意义。
Simon Schuster is one of the major publishers in the United States. Following the trend of digital technology, he launched a series of innovative e-book strategies. The sales of e-books have been increasing year by year. This article starts with the current situation of Simon Schuster’s development of e-books, and analyzes the achievements of Simon Schuster’s specific e-book development strategies, pointing out that it has some reference to the development of e-books in our country.