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我国有极为丰富的文化资源,但是这些文化资源尚需得到有效的开发和利用。文化产品是近年来国际贸易领域的新贵,其不仅有利于拉动一国经济增长、改善国际收支,对于传播各国文化、促进国际文化交流更是发挥着越来越重要的作用。我国在文化领域的国际交流起步较晚,从上世纪80年代中期才开始小规模进入国际市场。此后,伴随着商业电影的崛起和国外文化产品加工贸易的兴起,特别是在入世之后,我国文化产品出口开始驶入发展快车道,2003年
My country has extremely rich cultural resources, but these cultural resources still need to be effectively developed and utilized. Cultural products are the upstart in the field of international trade in recent years. They are not only conducive to stimulating a country’s economic growth and improving its balance of payments, but are playing more and more important roles in spreading the culture of other countries and in promoting international and cultural exchanges. My country’s international exchange in the cultural field started relatively late, and it started to enter the international market in small scale only in the mid-1980s. Since then, along with the rise of commercial films and the rise of processing trade in foreign cultural products, especially after China’s accession to the WTO, China’s exports of cultural products started to enter the fast lane of development. In 2003