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通过对图书、期刊、报纸等行业进出口外向度的测度发现:图书、期刊、报纸外向度均处于较低水平,图书进口外向度稳定增长,但始终低于出口外向度;期刊进口外向度远远大于出口外向度;而报纸发行外向度在整个出版产业中所占比重极低。针对出版产业“走出去”存在的问题,文章认为在文化全球化背景下,应借鉴国外出版集团成功的发展模式,充分利用数字出版实现产业转型,从而加强出版产业国际贸易,适度提升出版产业外向度。
Through the measurement of the degree of export and import of books, periodicals and newspapers, it is found that the export of books, periodicals and newspapers are all at a low level, and the export-oriented degree of books is increasing steadily, but always lower than the export-oriented degree; Far greater than the export-oriented degree; and the newspaper distribution has a very low proportion of the entire publishing industry. In the context of cultural globalization, we should learn from the successful development model of foreign publishing groups and make full use of digital publishing to achieve industrial restructuring, so as to strengthen the international trade of publishing industry and enhance the publication of Industrial extroversion.