论文部分内容阅读
从消费分享社区,到淘宝导购平台,再到电商平台,美丽说已成为中国最大的女性快时尚电子商务平台。2015年,美丽说斥资3.38亿冠名《奔跑吧兄弟》第三季,使其再次冲入公众视野,并成为各大媒体关注、报道与讨论的焦点。从导购网站到垂直电商,再到如今的时尚发现与购物平台,美丽说的发展之路可谓一波三折。2015年美丽说投了3.38亿元成为霸屏综艺节目《奔跑吧兄弟3》的冠名商,不仅有当红小鲜肉
From consumer sharing community to Taobao shopping guide platform, to the e-commerce platform, the beautiful that has become China’s largest women’s fast fashion e-commerce platform. In 2015, Beauty said it spent 332 million titles in its third quarter, “Running the Brothers,” so that it once again plunged into public view and became the focus of attention, coverage and discussion of major media. From the shopping guide site to the vertical e-commerce, to today’s fashion discovery and shopping platform, the beauty of the development that can be described as twists and turns. Beauty said in 2015 voted 338 million to become the PaTV variety show “Run it brother 3” title providers, not only the popular red meat