如何应对特大自然灾害等突发重大事件报道,是近年来新闻媒体努力钻研的重大课题,也是广大受众关注的热门话题。在2010年陕南“7.18”特大洪灾与相继出现的第二、三轮强降雨,以及持续发生的泥石流、堰塞湖、山体滑塌等次生灾害面前,安康电视台快速反应,精心策划,开拓创新,不仅创造了每日两套节目同时滚动播出雨情、汛情、救灾新闻、典型报道16个小时的奇迹,而且10天之内在中省台发片100余条,创历史新高。同时,他们利用电视新闻、电视专题、电视晚会、电视文艺及电视报、手机电视、安视网站等多种手段,采用组织活动、出版书籍等形式,广泛展开综合宣传,并联合报刊、广电、网络媒体成功推出杨宗兴、罗春明、冉本义、温光旭等十多个受到中省表彰的先进典型。一时之间,电视传媒发挥了在报道特大自然灾害等突发事件上不可替代的特殊作用,其公信力、美誉度大为提升,受到上级表彰及社会各界的好评。为了总结安康电视台的成功经验,提供应对公共突发事件的报道范例,本刊特约请安康电视台、安康学院撰写了一批文章,本刊现予以刊发,希望对媒体有一定的学习借鉴作用。 How to deal with unexpected major events such as catastrophic natural disasters is a major issue that the news media has worked hard to study in recent years and is also a hot topic of concern to the general public. In response to the major floods in southern Shaanxi in the “7.18” and the second and third consecutive heavy rainfalls in southern Shaanxi and the secondary disastrous debris flows, dammed lakes and landslides in 2010, Ankang Television responded promptly and carefully , Pioneering and innovative, not only created a daily two sets of programs at the same time rolling rain, flood, disaster relief news, a typical story of 16 hours of miracles, but within 10 days in the province of more than 100 hair piece, a record high. At the same time, they have used the means of television news, television programs, television parties, television literature and television, mobile TV and An-tian websites to organize comprehensive activities and publish books in a comprehensive manner. They have also conducted extensive publicity campaigns and jointly printed newspapers, Network media successfully launched Yang Zongxing, Luo Chunming, Ran Benyi, Wen Guangxu more than a dozen provinces by the provincial advanced model. For a time, the television media has played an irreplaceable and special role in reporting such incidents as catastrophic natural disasters. Its credibility and reputation have risen greatly, and it has been praised by its superiors and praised by all walks of life. In order to summarize the successful experience of Ankang TV station and provide examples of reports on public emergencies, this magazine specially invited Ankang TV Station and Ankang College to write a series of articles, and the journal is now published in the hope of learning from the media.