媒介传播的过程实际上就是“信息的生产、流通和消费的过程”。既然要生产、流通和消费,那么,节目这一特殊的媒介产品从生产到消费就必须考虑成本投入与最后收益,这就使得电视节目在制作时要树立成本意识。成本贯穿于电视节目始终成本是商品经济的价值范畴,是商品价值的组成部分。人 The process of media communication is actually “the process of production, distribution and consumption of information.” Since production, distribution, and consumption are the costs, programs and special media products must take into consideration the cost input and the final revenue from production to consumption. This makes the television programs cost-conscious at the time of production. The cost of running through the entire cost of a television program is the value of the commodity economy and is an integral part of the value of the commodity. people