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日本大信百货店转型发展主要以“创建宜居街区”为经营理念,以“小商圈、高市场占有率”和“成为社区居民的生活基础设施”为基本战略,同时采取了有针对性的营销组合策略,即多品种满足顾客一站式购物需求的商品策略、便于顾客与店员在卖场交流的沟通策略、着力解决老年顾客购物不便的服务策略、以开放式积分系统为主的促销策略以及举办各种公益性文娱活动的企业文化策略。它对实体零售业的启示是:在经营定位上应从“购物场所”向“体验场所”转变,在经营内容上应从单纯销售商品向同时提供各种服务转变,在经营细节上应积极关注“新消费者”的需求。
The transformation and development of Daihatsu Stores in Japan are mainly based on the business philosophy of “creating livable neighborhoods” and the basic strategy of “becoming a living infrastructure for community residents” with “small business circles, high market share” and “ At the same time, we have taken a targeted marketing combination strategy, that is, a variety of product strategies to meet customers’ one-stop shopping needs, communication strategies for customers and clerks to communicate in stores, and efforts to solve service strategies for elderly customers with inconvenient shopping. System-based marketing strategy and holding a variety of public welfare recreational activities of corporate culture strategy. Its enlightenment to the entity retailing industry is that it should change from ”shopping mall“ to ”experiencing the venue“ in the business orientation, and from the simple sale of goods to the simultaneous provision of all kinds of service changes in the operation details Actively focus on the ”new consumer " needs.