论文部分内容阅读
信息时代,加剧了各行各业的竞争,包括电视频道行业。同时发生巨大变化的还有频道包装理念即频道形象设计理念。水墨元素作为一种传统文化元素渐渐被融合到频道形象的设计中,凭借其博大精深的内涵和意味,带来了意想不到的效果。本文将从水墨元素的特点入手,结合当代中国频道形象设计的现有状况进行相应的分析,经过分析展现具体的应用情况、表现方式以及所带来的作用。
The information age has intensified competition in all walks of life, including the television channel industry. At the same time there are tremendous changes in channel packaging concept that channel image design concept. As an element of traditional culture, ink elements are gradually integrated into the design of channel images. With its profound connotation and meanings, ink elements bring unexpected results. This article will start with the characteristics of ink and wash elements, and analyze the current situation of contemporary Chinese channel image design. After analysis, we will show the concrete application, performance and the role it brings.