手机广告,亦称为移动广告、手机媒体广告,是基于现有的纸媒、广播、电视、互联网四大媒体之后出现的第五媒体。手机的出现给媒体行业带来了革命性的变化,并且为传统媒体发布提供了新的渠道:手机报纸、电子书、电子杂志;调频收音机,数字广播和移动音频播放;手机电视和视频流媒体;手机上的WAP浏览器。 Mobile advertising, also known as mobile advertising, mobile advertising media, is based on the existing paper media, radio, television, the Internet after the emergence of the fourth largest four media media. The advent of mobile phones has revolutionized the media industry and has provided new avenues for traditional media distribution: mobile newspapers, e-books, e-magazines; FM radio, digital radio and mobile audio playback; mobile TV and video streaming WAP browser on the phone