美国凯勒教授提出的ARCS动机设计模式为减少学生课堂学习动机缺失提供了有效的理论框架。在此理论基础上提出大学英语课堂教学模式:吸引注意、提出问题;阐明目的、引起相关;呈现内容、建立自信;小组活动、引发满足。 The ARCS motivation design mode proposed by Professor Keller in the United States provides an effective theoretical framework to reduce the lack of motivation for students’ classroom learning. On the basis of this theory, this paper puts forward the teaching model of college English classroom: attracting attention, asking questions, clarifying purpose, causing relativity, presenting content, establishing self-confidence, and group activities, triggering satisfaction.