本文针对高质高校电子商务网络营销课程建设中存在的问题进行分析,从教材角度、教案实例、实践教学等方面出发并提出改善课程建设的方法建议,从根本上解决电子商务网络营销课程中遇到的问题,实现电子商务网络营销课程的良性发展。 This essay analyzes the existing problems in the construction of e-commerce online marketing course in high-quality colleges and universities. From the perspectives of teaching materials, examples of teaching plans, practical teaching and so on, it puts forward some suggestions on how to improve curriculum construction. To the problem, to achieve the benign development of e-commerce online marketing course.