一、 电视传媒要重视观众需求 　　当前，我国的电视业正在不断地迈向市场。市场经济大潮给电视传媒提供了诱人的发展机遇和空间，但它那优胜劣汰的竞争也越来越使电视人感受到空前的竞争压力和生存危机。我国加入 WTO之后电视人将面临着虽没有刀光剑影，但却硝烟四起的收视市 First, the television media should pay attention to the needs of the audience At present, China's television industry is constantly marching into the market. The tide of market economy has provided the television media with attractive opportunities and opportunities for development. However, its competition for survival of the fittest has also made television people feel unprecedented competitive pressures and survival crises. After China's accession to the WTO television will be faced with though not Swordsman, but the smoke of the ratings city