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本文对上海玩具从设计到销售的各环节进行考察和总结为主展示上海玩具业现状,在此的基础上探讨原创玩具生存和发展的困境和创新的空间。
This article examines and summarizes the various aspects of Shanghai toys from design to sales to show the status quo of the toy industry in Shanghai. On the basis of this, it explores the dilemma and innovation space for the survival and development of original toys.