文化建设作为社会主义建设内容的重要组成部分,近些年来已被日益提上日程。本文以安徽地域文化为切入点,从淮河文化、徽州文化、皖江文化中分析安徽地域文化的特征内涵及优势特色,进而整合安徽文化资源、提炼安徽文化品牌元素,利用新媒体造势,创新安徽典型文化传播路径,全方位提升安徽地域文化的影响力和竞争力,把安徽打造成一个真正的徽文化领地,实现安徽由“文化大省”向“文化强省”跨越。 As an important part of the socialist construction, cultural construction has been increasingly put on the agenda in recent years. This article takes Anhui regional culture as the breakthrough point, analyzes the characteristic connotation and advantage characteristics of Anhui regional culture from the aspects of Huaihe culture, Huizhou culture and Wanjiang culture, and then integrates Anhui cultural resources, extracts elements of Anhui culture brand, makes use of new media to create momentum and innovates Anhui A typical path of cultural transmission, all-round promotion of the influence of Anhui regional culture and competitiveness, to create a real Huizhou Anhui cultural territory, Anhui from “cultural province” to “cultural province” across.