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户外广告设计是建立在环境基础上的一种传播媒体的形态设计,是现代商品促销活动的重要内容之一。而如何处理好广告媒体与环境空间的关系,更好地把握信息传播效果,营造一个合理的信息环境,是研究户外广告与环境空间的重点所在。本文分别从户外广告环境空间的创造、动态空间形式户外广告设计和户外广告设计的环境空间设置三个方面,综合阐述了户外广告在设计上与环境空间的关系。
Outdoor advertising design is based on the environment based on a form of media design is one of the important elements of the promotion of modern goods. How to deal with the relationship between advertising media and environmental space, to better grasp the effect of information dissemination and to create a reasonable information environment is the key point to study outdoor advertising and environmental space. This article separately from three aspects: the creation of outdoor advertising space, the design of outdoor advertising in dynamic space and the design of outdoor advertising space, and the relationship between the outdoor advertising design and environment space.