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传统企业在与BAT进行O2O的合作中,一定要认清自己,坚持以我为主,不为一时诱惑而放弃自己的核心资源,才能在未来掌控自己的命运。国内O2O市场规模有多大?有机构预测2015年这个市场规模将达到6万亿元人民币,仅餐饮O2O就将达到2000亿元。如此市场完全激发了互联网巨头的投资激情。据不完全统计,BAT2014年在O2O业态中的投资接近100亿美元,其中,阿里巴巴主要投资在电商、打车、地图及物流方面,总金额接近60亿美元;腾讯投资主要
Traditional enterprises in BAT and O2O cooperation, we must recognize themselves, adhere to the main I, not for a temporary temptation and give up their core resources, in order to control their own destiny in the future. How big is the domestic O2O market? Some organizations predict that this market will reach 6 trillion yuan in 2015 and 200 billion yuan for catering O2O alone. This market has completely stimulated the investment passion of the Internet giant. According to incomplete statistics, BAT2014 invested nearly 10 billion U.S. dollars in O2O business. Among them, Alibaba mainly invested in electricity supplier, taxis, maps and logistics with a total amount of nearly 6 billion U.S. dollars. Tencent Investment mainly