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随着改革开放的不断深入和我国经济社会的迅猛发展,经济型连锁酒店迎来了发展的春天并迸发出勃勃生机。良好的区位优势为酒店入住率和整体经营效益提供了有效保证,成为推动酒店业不断发展壮大的强劲引擎。酒店业为了在激烈的市场竞争中站稳脚跟,必将把区位选择提升到一个史无前例的高度予以正视。本文透过锦江之星连锁酒店概况,阐述其区位分布特点,导出影响锦江之星区位选择的因素,并对今后经济型连锁酒店的区位选择提出建议。
With the continuous deepening of reform and opening up and the rapid economic and social development in our country, economic chain hotels ushered in the spring of development and burst into full bloom. Good location advantage for the hotel occupancy rate and the overall operating efficiency provides an effective guarantee, to promote the hotel industry continues to grow and develop a strong engine. In order to gain a firm foothold in the fierce market competition, the hotel industry will surely elevate the choice of location to an unprecedented height. Based on the general situation of Jinjiang Inn Chain Hotel, this article expounds its location distribution characteristics, derives the factors that influence the location selection of Jinjiang Inn, and puts forward suggestions on the location choice of economy hotel chains in the future.