推荐书《奥林匹克大逆转》毫无疑问,奥林匹克如今已成为全球最昂贵的品牌之一。但是在上世纪80年代,这一全球体育盛会几乎走到了崩溃的边缘。当时的种种迹象表明,沮丧、消沉、悲观、绝望的情绪笼罩着奥运会,空前的财政危机和政治集团的抵制令奥运会几近窒息。顾拜旦当初提议恢复奥林匹克时,提出如下愿望:让体育更加神圣和更加强大,确保它的独立和持久,满足现代世界赋予奥运会的教育责任,也为了让运动员享受荣耀。 Testimonial “Great Olympics Reversal” There is no doubt that the Olympics is now one of the most expensive brands in the world. But in the 1980s, this global sporting event almost reached the brink of collapse. At that time, there were indications that depression, depression, pessimism and desperation were enveloped by the Olympic Games. The unprecedented financial crisis and the boycott of political groups have suffocated the Olympic Games. When Coubertin originally proposed the restoration of the Olympic Games, he proposed the following wishes: to make sport more sacred and powerful, to ensure its independence and endurance, to satisfy the educational responsibility given to the Olympic Games in the modern world, and to honor the athletes.