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我国广告产业专业代理的发展轨迹及危机(一)我国广告专业代理发展轨迹回顾我国广告专业代理发展轨迹,大致可以划分为三个阶段。1.前产业阶段。这一阶段是媒体自己承揽、设计、制作和刊播广告,称不上是广告专业代理,故称前产业阶段。1979年起我国广告业复苏,报纸、电视、广播等媒体先后开展广告业务。
China’s advertising industry professional development track and crisis (A) the development of China’s professional advertising agency track Review of China’s professional advertising agency track, can be divided into three stages. 1. Pre-industrial stage. This stage is the media contract, design, production and advertising, can not be called a professional advertising agency, so that the pre-industrial stage. Since 1979, China’s advertising industry recovery, newspapers, television, radio and other media have to carry out advertising business.