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辽宁省作为我国最北的临海省份,滨海旅游资源丰富,旅游业发展迅猛。但是,由于在资源开发与建设过程中缺乏统一的规划管理,导致各地景区建设水平参差不齐,景区规模较小、旅游形象不够鲜明,旅游业可持续发展能力差。本文拟从全域旅游的视角下对辽宁滨海旅游资源进行梳理,提出转变观念、统一规划、合理布局发展滨海旅游的思路,并对辽宁滨海旅游进行形象策划与推广,以提升旅游竞争力,实现辽宁滨海旅游的提质增效和可持续化发展。
Liaoning Province, as the northernmost coastal province in China, boasts rich tourism resources and rapid development of tourism. However, due to the lack of unified planning and management in the process of resource development and construction, the construction of scenic spots in different regions is uneven, the scenic spots are small, the tourism image is not clear enough, and the tourism industry has poor sustainable development. This paper intends to sort out Liaoning coastal coastal tourism resources from the perspective of global tourism, put forward the idea of changing concepts, unified planning and rational layout of coastal tourism development, and image and promote coastal tourism in Liaoning in order to enhance tourism competitiveness and achieve Liaoning Improve the quality and efficiency of coastal tourism and sustainable development.