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近年来,我国网络商品市场发展迅猛,对经济社会产生了重要影响。本文重点分析了网络市场高速发展中显现的经营竞争激烈、品质和层次偏低、假冒伪劣泛滥、消费侵权行为突出等问题。从加强政府对网络市场治理能力和发挥市场自净机制作用的高度,提出了发挥政府监管作用、推动线上线下规则统一、建立健全法规体系、改革现有监管体制、强化平台责任等对策建议。以更加科学有效的治理体系,推动网络市场实现更高质量、更加公平、更可持续的长远发展。
In recent years, the rapid development of China’s online commodity market has had an important impact on the economy and society. This article focuses on the analysis of the rapid development of the network market, business management competition appears intense, low quality and level, the proliferation of fake and shoddy, prominent consumer infringement and other issues. From the perspective of strengthening the government’s ability to govern the cyber market and giving play to the role of market self-purification mechanism, some countermeasures are proposed, such as playing the role of government supervision, promoting the unity of online and offline rules, establishing and improving the regulatory system, reforming the existing supervisory system and strengthening the responsibility of the platform. To promote a more scientific and effective governance system to promote the network market to achieve higher quality, fairer and more sustainable long-term development.