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“传统”与“现代”之间的关系是所有的艺术门类始终关注的命题。平面设计也是如此,既要继承传统,又要丰富艺术本体,用现代人的审美意识和观念去表现和发展平面设计,并给其注入新的活力。中国传统文化是一个庞大的文化体系,怎样去选择、如何去继承、又怎么与设计结合起来,既要做到不失传统、还要与现代生活品味相吻合,都需要不断的尝试与反复验证的过程。关于这个话题可研究的层面很多、能借助的方法也很多,不管采用哪种设计,要最终体现传统文化,在设计中就一定要使用可以代表传统文化的符号来作为载体,传统的元素来作为符号在设计中通过人的知觉传递出传统的文化内涵。
The relationship between “tradition” and “modern” is a proposition that has always been the focus of all art genres. The same is true of graphic design. It is necessary to inherit the tradition, but also enrich the art of noumenon, use the modern aesthetic awareness and concepts to express and develop graphic design, and to inject new vitality. Chinese traditional culture is a huge cultural system. How to choose, how to inherit, and how to combine it with design must not only lose the tradition, but also conform to the taste of modern life. They all need constant trial and repeated verification the process of. On this topic can be studied on many levels, there are many ways to help, no matter what kind of design to ultimately reflect the traditional culture, the design must be used to represent the symbols of traditional culture as a carrier, the traditional elements as Symbols in the design through the human perception of the traditional cultural connotation.