本文通过研究德国会展业的发展历程,总结及分析FKM及相关统计机构的数据信息,得出了目前德国会展业的发展现状及优势所在。总结出会展行业协会、展会品牌的树立及政府扶植的重要性。通过总结其先进经验,结合目前新疆会展业的实际情况,因地制宜的为新疆发展会展业的长远及可持续发展提出了可行的方式及方法。引言欧洲会议运营商视德国为欧洲范围内的头号会议大国,其地位遥遥领先于其他欧盟国家,各国也公认德国的会展业位居于世界展览国家之首,纵使在金融危机的大背景下,优良的性价比和不断提 This paper studies the development of the convention industry in Germany, summarizes and analyzes the data of FKM and related statistical agencies, and draws the current development status and advantages of the convention industry in Germany. Summed up the Convention and Exhibition Industry Association, the establishment of exhibition brand and the importance of government support. By summing up its advanced experience and combining with the actual situation of the convention and exhibition industry in Xinjiang at present, it is feasible for the long-term and sustainable development of the convention and exhibition industry in Xinjiang. Introduction European conference operators regard Germany as the number one summit country within Europe and its position is far ahead of other EU countries. All countries also recognize that Germany’s convention and exhibition industry ranks the first in the world of exhibitions. Even in the context of the financial crisis, Excellent cost-effective and continuous mention