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随着全国首张都市报《华西都市报》在成都成立,全国各地都市报如同雨后春笋般在各个城市拔地而起。随着时间的流逝,都市报在实现了社会效益和经济效益“双赢”的同时,竞争力不足的劣势也逐一显现。本文以回顾都市报的发展史为切入点,分析其存在的利弊,寻找都市类报纸未来的发展方向,对其他类型的报纸发展有较好的启迪和借鉴意义。
With the nation’s first metropolitan newspaper, “Huaxi Dushi Bao” was set up in Chengdu, all over the country as the city has mushroomed in various cities. With the passage of time, Metropolis Daily in the realization of social and economic benefits “win-win ” at the same time, the disadvantages of inadequate competitiveness also appeared one by one. This paper reviews the development history of Metropolitan News, analyzes the pros and cons of its existence, finds out the future direction of Metropolitan Newspaper, and has a good enlightenment and reference for the development of other types of newspapers.