李光斗,广东华视广告有限公司总经理,被媒体誉为“中国十大策划人”之一。他的策划常有神来之笔。 97、98冬春之交,李光斗策划的“伊利杯我最喜爱的中央电视台春节联欢晚会节目评选”活动是又一次成功的广告策划。中央电视台春节联欢晚会,已办了十几届,已有人提出“是否办下去”的疑问。而李光斗竟然就借这场“年年难办年年办”的晚会,使来自内蒙古大草原的伊利集团一举扬名,使伊利由地方性品牌跨入全国名牌的行列,俨然有了“中央 Li Guang Dou, general manager of Guangdong China Television Advertising Co., Ltd., was the media as “one of China’s top ten planners.” His plot is often supernatural. 97,98 At the turn of the spring and early spring, Li Guangdou planned “Yili Cup My Favorite CCTV Spring Festival Gala Appraisal” is another successful advertising plan. CCTV Spring Festival Gala, has held a dozen sessions, some people have put forward “whether to do it or not” question. The Lee Guang-Do even borrowed this “Difficult Annual Year-Office” party, Yili Group from Inner Mongolia prairie in one fell swoop famous, Yili by local brands into the ranks of the national brand, as if there is "Central