科普图书对于提升我国公民的科学素质、促进科技与社会进步而言,其重要性毋庸置疑。近些年来我国科普图书的发展日益繁荣,但是叫好不叫座的窘境并未根本改变,究其原因仍然存在着“三多三少”的 Popular science books have no doubt about the importance of enhancing the scientific quality of our citizens and promoting the progress of science and technology and society. In recent years, the development of science popularization books in our country is increasingly prosperous, but the predicament of acclamation has not fundamentally changed. The reason for this is that there are still “three or three fewer”