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一、美国的特许经营 美国的特许经营发展较早,至今已有100多年的历史了。它的发展可分为两个阶段:第一阶段是商标商品连锁加盟阶段(19世纪60年代到20世纪50年代)。1861年,特许连锁的鼻祖──胜家缝纫机公司(Singer Sewing Machine C?
I. Franchise in the United States The franchise in the United States has developed earlier and it has been more than 100 years old. Its development can be divided into two phases: The first phase is the phase of franchising of trademark goods (1960s to the 1950s). In 1861, the originator of the franchise chain, Singer Sewing Machine C?