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现阶段,我国电子商务的发展已取得了十分显著的成效,其在各领域及行业间的应用范围也在逐步扩大,因为电子商务具有较低的投资成本和较高的技术优势,可以帮助各零售企业转变传统的营销模式,使其向电子商务营销模式上发展,进而有效弥补以往营销中存在的各种难题,使其获取最大化的经济利益。本文对区域性零售企业电子商务发展进行详细的论述,有针对性的提出一些有效的解决策略,以供相关企业借鉴和参考。
At this stage, the development of e-commerce in our country has achieved remarkable results. Its scope of application in various fields and industries is gradually expanding. Because of its low investment cost and high technical advantages, e-commerce can help each Retail enterprises to change the traditional marketing model, make it to the development of e-commerce marketing model, thus effectively make up for the various marketing problems in the past, to maximize its economic benefits. This article discusses the development of e-commerce of regional retail enterprises in detail, and puts forward some effective strategies to solve them, which can be used for reference by relevant enterprises.