传统媒体经过了较长时间的发展,在理论以及实践中积累了十分丰富的知识,而在当前新媒体的背景下,传统媒体依然能够发挥出其独特的优势,从而在目前的时代中找到强有力的发展后劲,本文正是探析了新媒体的背景下,传统媒体如何发挥出自身的优势以求得发展,从而有效地应对竞争,同时也可以对新媒体深化提供借鉴的价值。 After a long period of development, the traditional media has accumulated rich knowledge in theory and practice. Under the current new media background, the traditional media can still exert its unique advantages and thus find a strong force in the current era Strong development potential, this article is to explore the new media background, the traditional media how to play their own advantages in order to develop, so as to effectively respond to competition, but also can provide new media value for reference.