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现代化信息技术的迅猛发展,使得电子商务在市场经济运行中占据了更加重要的地位。近年来,电子商务在旅游业的领域内发展迅猛,已经成为旅游市场营销的一种重要的发展手段。但是,我国旅游电子商务仍然处在初期阶段,出现了许多亟需解决的问题。本文将在重点分析我国当前旅游电子商务现状的基础上,探究其深层次影响因素,分析我国旅游电子商务的未来发展趋势。
The rapid development of modern information technology makes electronic commerce occupy a more important position in the operation of market economy. In recent years, the rapid development of e-commerce in the field of tourism has become an important means of development for tourism marketing. However, China’s tourism e-commerce is still in its infancy, and many problems have to be solved urgently. This article will focus on the analysis of the current status of China’s tourism e-commerce, explore its underlying factors, and analyze the future development trend of China’s tourism e-commerce.