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对农村合作金融机构而言,要在竞争中找到自身的定位和客户群体,必须不断形成并做强自己的品牌,给产品和品牌注入“文化的灵魂”。曾经流行过这样一句话:“一流企业卖文化,二流企业卖技术,三流企业卖体力。”诚然也,文化之于企业,犹如大纛之于军队,可以提士气、壮军威、明方向。文化是一种力量,更是一种传承,从国外的麦当劳、
For rural cooperative financial institutions, in order to find their own position and customer base in the competition, it is necessary to continuously form and strengthen their own brand and infuse the “soul of culture” into the products and brands. Once popular such a sentence: “First-class business selling culture, second-rate business selling technology, third-rate business selling power.” Admittedly, culture in the enterprise, as big as the army, you can mention morale, strong military Viagra direction. Culture is a force, it is a kind of heritage, from foreign McDonald’s,