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我试图通过解读修辞学的发展历程,探究符号学发展的必然性,由本不存在修辞,到需要修辞,再到修辞的消亡的逻辑关系,联想到设计符号学的发展历程竟与其如此惊人的相似,由仅追求原始功能,到添加装饰满足非本质的需求,继而又摒弃装饰成分,聚焦其本质所在的现代设计,就像我在文章开头说的乙杂邢薜姆绞奖硐治尴蘧褪敲烙是象征的精髓一样,以最简洁的形式传达了最准确的信息,是设计符号学的核心所在。
I try to explore the logic of the development of rhetoric, explore the inevitability of the development of semiology, from the non-existent rhetoric to the need of rhetoric, and then to the disappearance of rhetoric. Considering that the development history of design semiology is so strikingly similar to it, From the pursuit of primitive functions, to the addition of decoration to meet the nonessential needs, and then to abandon the decorative composition, focusing on the essence of its modern design, just as I said at the beginning of the article Branding, like the essence of symbolism, conveys the most accurate message in its simplest form, at the heart of design semiology.