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虚拟灾难尤其是谣言会对旅游地公众产生极大的影响,进而影响到旅游地的发展。根据虚拟灾难的时序及危害程度可以描绘出虚拟灾难生命周期图,并将其划分为五个不同的阶段。文章在分析虚拟灾难对公众行为、心理影响机制的基础上,通过对2008年“海南9.13海啸”谣传这一具体实例的分析解读,提出“树立危机意识、建立预警系统、建立沟通机制、注重危机公关和采取多种措施”等对策来减少虚拟灾难对旅游地的影响。
Virtual disasters, especially rumors, will have a tremendous impact on the public in tourist destinations, thus affecting the development of tourism destinations. According to the timing and degree of harm of the virtual disaster, the virtual disaster life cycle diagram can be drawn and divided into five different stages. On the basis of analyzing the mechanism of public disasters and psychological impact caused by virtual disasters, the article analyzes and interprets the rumor of “Hainan 9.13 Tsunami” in 2008 and puts forward the idea of establishing a sense of crisis, establishing an early warning system and establishing a communication mechanism , Focus on crisis public relations and take various measures "and other measures to reduce the impact of virtual disaster on the tourist destination.