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广告因创意而精彩,往往让人眼前一亮,吸引人们眼球的广告都是创意十足的广告。广告可以提升产品的价值,使商品得到消费者的青睐。因此,在对广告进行设计时,就要考虑到创意思维这个元素。创意思维意念要新奇,需要的是敢于探索,大胆开拓的精神。如果广告设计中缺乏创意,就会影响广告感染力的发挥。本文通过分析创意思维的形式与方法,对其本质进行探讨,为人们深刻理解创意思维在广告设计中的地位作了充分介绍。
Advertising because of the wonderful and creative, often people shines, to attract people’s attention are all creative advertising ads. Advertising can enhance the value of the product so that the product is favored by consumers. Therefore, in the design of advertising, we must take into account the creative thinking of this element. The idea of creative thinking to be novel, what is needed is to dare to explore, bold pioneering spirit. If the lack of creative design advertising, it will affect the advertising appeal. By analyzing the forms and methods of creative thinking, this article explores its essence and gives a full introduction to people’s deep understanding of the status of creative thinking in advertisement design.