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借助大数据进行新闻发布的评估,是当前评估工作中的一种趋势。在新闻发布的评估中,需要将宏观的制度评估与微观的单场发布会评估结合起来。在新闻发布评估工作中的数据工作,包括了数据采集,模型建构和评估维度确立等三个方面。数据采集围绕要素指标、传播指标和反馈指标等来工作;模型则要构建制度模型、传播模型和效果模型等三个方面。在评估中,要将数据恰当化和关联化,以实现新闻发布评估的科学合理。
The assessment of press releases with big data is a trend in current assessments. In the news release assessment, there is a need to combine a macro institutional assessment with a micro-single-site conference evaluation. In the press release evaluation work in the data, including data acquisition, model construction and evaluation of the establishment of three dimensions. Data collection work around the factor indicators, communication indicators and feedback indicators; the model will be to build the system model, communication model and effect model in three aspects. In the assessment, the data should be appropriate and relevant to achieve a scientific and reasonable news release assessment.