语言对于广告来说是非常重要的 ,广告语言往往都是精心选择和千锤百炼的佳句。广告语言不仅使广告产品表现得尽可能美好动人 ,而且也使广告本身成为审美对象 ,给人们带来美的享受和愉悦。从审美的角度看 ,广告语言主要有以下几种风格。广告语言的通俗美。古人云 :“文须通俗方 Language is very important for advertising, the advertising language is often carefully chosen and tempered sentence. Advertising language not only makes the advertisement product behave as beautiful and moving as possible, but also makes the advertisement itself become the aesthetic target, bringing the beauty to enjoyment and pleasure for people. From an aesthetic point of view, the advertising language mainly has the following styles. The beauty of advertising language. Ancients said: "Man should be popular side