吉林电视台影视频道《儿女情长》作为一档展示普通家庭代际关系的情感纪实栏目,以差异化的特色树立了自身品牌,打造了频道亮点。本文通过《儿女情长》对家庭代际关系的真实写照、贴近现实生活的多元选题、真情叙事与情感表达等代际情感纪实呈现的梳理,分析栏目的社会责任感与美学追求,并在此基础上提出媒介融合趋势下全媒体运营和公益传播的发展策略。 Jilin TV’s film and television channel “Love for Children” as a file shows the intergenerational relations of ordinary families emotional documentary column, with its own characteristics of differentiated brands, creating a channel highlights. This article analyzes the social responsibility and aesthetical pursuits in the section through the true portrayal of intergenerational relationships by sons and daughters of men and women, the multiple topics close to real life, the truthful sentiment and emotional expression, Based on the proposed media convergence trend of all media operations and public service development strategy.