编者按随着资本的强势介入,电视综艺节目市场经历几轮爆发之后,“烧钱做节目、赔本赚吆喝”的热钱风向正在悄然发生变化。随着老牌现象级综艺IP陆续陷入发展瓶颈,综艺节目竞争的“下半场”迎来了更多的理性与思辨。在资本、平台、从业者等各方越发“冷静”的现在,大众需求迫切、贴近日常生活、投入产出比高的垂直细分类节目热度开始走高,美食、育儿等垂直细分的节目品类在探索和打磨的过 Editor’s note With the strong involvement of capital, television variety shows market after several rounds of broke out, “burn money to make programs, lose money earn ” hot money is quietly changing direction. With the phenomenal class level variety IP has plunged into the development bottleneck, variety show competition “second half ” ushered in more rational and speculation. In the capital, platform, practitioners and other parties more “calm ” now, the public demand urgent, close to daily life, input-output ratio of vertical sub-categories of programs began to heat up, food, childcare and other vertical subdivision programs Category in the exploration and grinding too