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50年代初起源于美国的电视新闻节目主持人,经过几十年的传播,不仅波及到西欧电视机构,而且为西欧电视机构打上了深深的烙印。如今西欧多数国家的电视机构都在效仿美国同行的方式,以新闻节目主持人取代新闻播音员,强调主持人的个性化,加强主持人的权威感,培植主持人的明星素质,以此来吸引众多的电视观众。这种新的动向不仅迅速传播开来,且有长此持续下去的势头,已经引起国际电视界的注视。
In the early 1950s, TV news anchors originated in the United States have spread to the Western European television organizations after decades of dissemination. They have also deeply impaired Western European television organizations. In most countries in Western Europe, television organizations are now following the example of their American counterparts, replacing newscasters with news program hosts, emphasizing the individuality of the moderators, strengthening the presenter’s sense of authority and cultivating the celebrity quality of the moderators, in order to attract Numerous television viewers. Not only has this new trend spread rapidly, but the momentum that has been sustained over the long period has drawn the attention of the international television community.