所谓挑战者品牌,是相对于市场上的主流品牌而言的二线品牌。改革开放30年来,我国许许多多的民族品牌都没有逃脱被强大的外资品牌收购的命运。比如中华牙膏被英国联合利华收购,南孚电池被美国吉利收购,乐百士被法国达能收购,小护士被法国欧莱雅收购,乐凯被美国柯达收购20%等等,可以说是不胜枚举。在这样一个“弱肉强食”的市场环境下,处于弱势一方的挑战 The so-called Challenger brand is a second-tier brand relative to the mainstream brands on the market. In the 30 years since the reform and opening up, many national brands in our country have not escaped the fate of being acquired by strong foreign brands. Such as the Chinese toothpaste by Unilever acquisition, Nanfu battery was the acquisition of the United States Geely, Le Pax was acquired by France Danone, the acquisition of a small nurse France L’Oreal, Lucky by the United States Kodak acquisition of 20%, etc., can be said to be numerous . In such a “jungle ” market environment, the challenge on the weaker side