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西方新修辞理论认为,在特定的社会文化语境内,修辞主体能够通过语言的修辞力量影响甚至操纵受众对“现实”或“事实”的认知与构筑。这为我们提供了一个揭示“自然化”的意识形态动机的有效手段,有助于提高我们的修辞批评意识。借助西方新修辞理论,可以发现,在政治媒体化的时代,政治话语和媒体话语相互交织、渗透、依赖、左右公众意见的现象已成为常态。“9·11”恐怖袭击事件发生后,小布什政府积极“借力”媒体“发声”构筑反恐话语,通过一定的意识形态操控来赢取公众支持,塑造全球反恐普遍共识,抢占反恐的制高点和主导权,从而确立反恐战争与反恐政策的正当性与合法性。
According to Western rhetoric, rhetorical agents can influence or even manipulate the audience’s cognition and construction of “reality ” or “fact ” through the rhetorical power of the language in a specific socio-cultural context. This provides us with an effective means of revealing the ideological motivation of “naturalization” and helps to raise our awareness of rhetorical criticism. With the help of western new rhetoric theory, we can find that in the era of political mediaization, the phenomenon of political discourse and media discourse intertwining, infiltrating, relying on and influencing public opinion has become the norm. After the 9/11 terrorist attacks, the Bush administration actively built up anti-terrorism discourse by leveraging the power of the media and won voices of public support through a certain amount of ideological manipulation, thus establishing a universal consensus on global anti-terrorism. , Seize the commanding height of anti-terrorism and dominance, so as to establish the legitimacy and legitimacy of the war on terrorism and anti-terrorism policies.