多年来,党刊在人们心中留下了教条枯燥、板着面孔说教的印象,亲和性、感染力不够强的印象。党报党刊要想真正获得主导性的地位和影响力,必须要让读者真正喜欢和认可,这就需要从内部提升党报党刊对读者的吸引力,赢得读者。其中,努力提升党刊的编辑力策划力是关键。“编辑力”一词最早见于日本著名出版人、讲谈社顾问鹜尾贤也著作的中译本《编辑力:从创意、策 Over the years, party journals have left the impression in people’s minds that dogmatic doctrines, stereotyped faces, affinity, and contagion are not strong enough. Party newspapers and periodicals in order to truly gain the dominant position and influence, we must let the readers really like and recognized, which requires the party to enhance the appeal of the party newspaper to readers, win readers. Among them, efforts to enhance the editing power of party editorial planning is the key. The term “editing power” was first seen in a Chinese translation of a famous Japanese publisher, Kodansha consultant Hiroshi Kusao. "Editing power: From creativity, policy