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几年来,株洲电视台坚持社会效益第一的原则,注意处理好宣传与创收的关系,使之互相促进,工作有了很大起色。1992年在全省地市级广播电台、电视台日常宣传质量检查评比中获第一名;1993年宣传工作又上新台阶,节目实现栏目化,坚持文艺节目的高品位,创收翻番达历史最高水平,被市委、市政府评为全市“双文明”先进单位。如何处理好宣传和创收的关系,我们是从以下几方面去做的。
Over the past few years, Zhuzhou Television Station adhered to the principle of “first for social benefits,” paid attention to handling the relationship between publicity and revenue generation and promoted each other. The work has been greatly improved. In 1992, it won the first prize in the quality inspection of daily publicity of radio and television stations in the province. In 1993, the propaganda work took a new stage. The program was organized in a column and insisted on the high grade of the art program and the double-digit revenue-generating record to its highest level in history , Was the municipal government as the city “double civilization ” advanced unit. How to deal with the relationship between publicity and income generation, we are from the following aspects to do.