平面广告是宣传商品的重要手段,其中广告语又是平面广告设计中的重要元素。好的广告语通过传播能达到广泛的代言商品宣传企业的作用,让消费者更容易接受其代言的商品,从而带动商品的销售量。要让平面广告设计中的广告语内容即符合商品的特性,又能做到在平面设计中良好的视觉效果,设计者先要了解商品的内容特点,确定文字的内容后结合设计理论进行科学艺术的设计。 Print advertising is an important means of advertising goods, of which advertising is an important element of print design. Good advertising language through communication can reach a wide range of endorsement product promotion enterprises, allowing consumers to more easily accept their endorsement of goods, which led to sales of goods. Let print ads in the design of the advertising language that is consistent with the characteristics of goods, but also to achieve good visual effects in graphic design, designers must first understand the characteristics of the content of goods, determine the content of the text after the combination of design theory of science and art the design of.